Albertsons Companies Welcomes BloomCheck Certification

Debi Lilly florals are found throughout Albertsons companies floral departments.

Albertsons recently added the BloomCheck certification program to its list of approved sustainability certification programs used to certify the plants, flowers and greens sold through their Debi Lilly line of floral products. BloomCheck provides retailers and their customers with a third-party certification that assures that farms are not only following the high standards involved with agriculture production in the United States, but are also committed to continuous improvements in best practices involved with growing flowers and plants.

“We’re pleased to provide Albertsons and Albertsons customers with a sustainability certification program for our domestic producers,” shared Kasey Cronquist, administrator for BloomCheck. “BloomCheck certification is a rigorous set of standards designed to help set our farms apart and accurately credit them on what it takes to produce flowers sustainability here in the United States.”

Farms that complete the BloomCheck certification have undergone a complete review of their production practices with an “on-farm” auditor from Protected Harvest. Protected Harvest is a third-party nonprofit organization responsible for accrediting BloomCheck’s standards and providing the third-party auditors involved with the verification of our farms’ practices.

 

BloomCheck, A Domestic Alternative

Increasingly, retailers today are seeking third-party verification systems that provide the guarantee and assurances consumers are coming to expect when claiming a product’s “sustainability.”

The majority of these claims have been created to provide environmental, climate control and human rights assurances of the production of foreign products that are then imported into the United States from countries where standards aren’t as high. For instance, RainForest Alliance is a non-governmental organization (NGO) created in 1987 to specifically combat deforestation and is now known for certifying everything from coffee, to bananas, to forest products and even tourism businesses in Latin America. Similarly, Fair Trade Certified was launched in 1998 to help, “rural farmers and workers around the world learn to navigate the global market and empower themselves on a journey out of poverty.”

In a market full of claims verifying the production practices of imports from third-world countries, BloomCheck was launched as a solution for farms specifically producing flowers, plants and greens here in the United States.

Why BloomCheck?

Because domestically produced flowers deserve to be recognized differently because they are produced differently.

The high bar of involved with legal production and regulatory oversight in the United States is the foundation upon which BloomCheck was built. It recognizes our domestic farms for what they already are required to do as producers here in the United States that are overseen by federal agencies like the Environmental Protection Agency, the United States Department of Agriculture, the Department of Labor, state ag departments, county ag commissioners, water districts, etc., etc. With so many jurisdictions already in place for overseeing agriculture production practices in the United States, BloomCheck layers on the best practices in the floral industry and provides third-party auditors to help confirm for our retail partners and consumers that these farms are not just following the laws of the land, but that they are going even further to do their part to follow recognized best practices for sustainable production here in the United States.

If you’re a retailer that would like to learn more about BloomCheck, or a domestic farmer seeking certification, contact us for more information. Our team would look forward to sharing with you the BloomCheck difference.

The BloomCheck Difference

Redefining Sustainably Grown Flowers

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When it comes to growing sustainably, California’s flower farmers have had their hands in some of the most innovative and environmentally sound flower farming practices for decades. Efforts to reduce energy use, recycle water, deploy biological (good bugs against bad bugs) and taking care of employees has been not only good for business, but good for the environment.